CECCM Attends Huazong’s “Kebudayaan China, Sichuan Persona” Cultural Performance and Dinner

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On 13 October 2026, the “Kebudayaan China, Sichuan Persona” cultural performance and dinner was held at the Tan Sri Yeoh Tiong Lay Ballroom, Wisma Huazong. The event was organised by the Sichuan Overseas Friendship Association, supported by the Embassy of the People’s Republic of China in Malaysia, hosted by the Federation of Chinese Associations Malaysia (Huazong), and co-organised by the Malaysia Sichuan-Chongqing Chamber of Commerce.

The event brought together more than 800 guests from Malaysia and abroad, including YB Wong Jia Wei, representing YB Ng Sze Han, Selangor State Executive Councillor for Investment, Trade and Mobility; Minister Counsellor Wang Jiarong of the Chinese Embassy in Malaysia; Tan Sri Datuk Seri Dr. Wu Tien Chuan, Deputy President and Permanent Honorary President of Huazong; Huazong Deputy Presidents Wong Jun Tong and Datuk Kuan Hup Kwee; Standing Committee Member Datuk Chua Lai Fook; Deputy Secretary-General Yeoh An Tai; and Serene Shee, Press Secretary to the Minister of Tourism, Arts and Culture, Datuk Seri Tiong King Sing, among other distinguished guests.

The China Enterprises Chamber of Commerce in Malaysia (CECCM) was represented by Committee Member Jing Zheng and a representative from China Telecom (Malaysia) Sdn Bhd, a Vice President company of the Chamber. They joined guests from various sectors in experiencing the distinctive cultural heritage of Sichuan.

In his address, Zhu Yong’ou, Vice President of the Sichuan Overseas Friendship Association, described food and culture as important bridges connecting people and fostering mutual understanding. He expressed the hope that food and culture would serve as platforms to further promote exchanges and cooperation between Sichuan and Malaysia. Speaking on behalf of Huazong President Datuk Lim Keng Chuan, who was unable to attend, Huazong Deputy President Fong You Ping noted that, as Malaysia and China mark the 52nd anniversary of diplomatic relations, the cultural performance showcased the richness of traditional Chinese culture and provided an important platform for enhancing mutual understanding and deepening cultural exchanges between the two countries.

The evening featured a diverse showcase of Sichuan’s artistic and culinary traditions. Performances included Chinese instrumental music, Sichuan opera, Sichuan Qingyin folk singing and street dance combined with face-changing techniques, highlighting both the depth of traditional Chinese arts and their contemporary vitality. The Dance Society of Sin Hua Primary School in Seremban, Negeri Sembilan, also presented a Malaysian cultural dance, reflecting the two-way nature of cultural exchange between Malaysia and China. Guests were also treated to Sichuan cuisine, experiencing the region’s distinctive culture through both sight and taste.

CECCM has long maintained friendly exchanges with Huazong. The Chamber’s participation in the “Kebudayaan China, Sichuan Persona” cultural performance and dinner reflects its continued commitment to fostering people-to-people exchanges and strengthening friendship between Malaysia and China.