#2002 – 2022#
马来西亚中资企业总商会（以下简称总商会）自2002年成立以来，积极为在马中资企业开拓新机遇、搭建新桥梁，秉持着“协调、联谊、促进、调研、信息、维权”12字方针，积极团结在马经商投资的中资企业、与中马两国共同茁壮成长，走过20年的光辉历程。
2022年是总商会成立的20周年，总商会在时代更迭中能够稳步前进、向上发展，离不开马来西亚社会各界、政府部门的大力支持，以及中国驻马大使馆的悉心关照和全体会员的鼎力支持。
此时，总商会迈入成立20周年，特此推介以下别具一格的标识与标语，纪念中马两国友好的经贸往来，展现成立20周年对总商会的深重意义。
【欢迎点击观看标识动图】
标识设计概念
主要符号：标识以数字2与0为主要符号，象征20周年的成立。两个数字采用圆形数字体设计而成，并将2与0重叠相扣，呈现出中马两国经贸关系密切的重要特质。
颜色象征：整体标识分别采用蓝色、红色与金色作为主要颜色：蓝色象征马来西亚国旗主要颜色；红色象征中国国旗主要颜色，金色则带有欢乐同庆的寓意，表示共同欢庆总商会成立20周年。
图文意义：数字内使用白色图纹呈现出两国各方各面的独到特色，如以万里长城对应吉隆坡双峰塔、中国国宝熊猫对应马来西亚国鸟犀鸟、两国国花-大红花与牡丹彼此衬托，双双映出两国特色元素的生动与细腻，展现两国不仅在经贸往来紧密融合，在文化交流中也相互贯通的特质，寓意在马中企不仅是马来西亚最好的伙伴，同时也是最佳的朋友。
标语内容含义
「商聚中马 会通未来」
「商聚中马」寓意着总商会在过去20年积极凝聚在马中企，这股凝聚力随着岁月的沉淀，已从细嫩幼小的树苗蜕变成一棵茁壮成长的大树，努力为在马中企凝聚共识，同时也促进两国经济贸发展结出美好的果实。
「会通未来」指向两国齐心协力开展紧密互利的合作，不管过去或现在，始终秉持着互惠共赢的精神、共同营造友好、稳定的经济环境，开创美好的未来。
今年总商会将致力于开展20周年庆典系列活动，凝聚在马中企向心力、共创新机遇、共绘新蓝图。希望各位会员全力支持接下来开展的20周年系列活动，让我们一起共同展望明天、共享合作结果，努力为中马两国的经贸发展做出有利的贡献。
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China Enterprises Chamber of Commerce in Malaysia (thereafter referred to as CECCM) is established in 2002. It aims to promote collaboration among its members while striving to improve the mutual understanding between Chinese enterprises and Malaysian society. CECCM also aims to expand bilateral economic and trade between Chinese and Malaysia at the same time safeguard the legitimate rights of Chinese enterprises.
2022 is the 20th Anniversary of CECCM.
CECCM has been expanding well under the guidance of the Embassy of the People’s Republic of China in Malaysia, various government departments and local business associations as well as the support of its members.
In conjunction with the 20th anniversary of CECCM, we have launched a special logo and slogan to commemorate the friendly economic and trade exchanges between China and Malaysia to demonstrate the profound significance of the 20th anniversary of CECCM.
【Concept of Logo】
Symbol: The logo uses the numbers 2 and 0 as the main symbols, symbolizing the 20th anniversary of the establishment. The two figures are overlapped and interlocked, showing the important characteristics of the close economic and trade relations between China and Malaysia.
Colour: The logo adopts blue, red and gold as the main colors: blue represents the main color of the Malaysia flag; red represents the main color of the China flag, and gold has the meaning of joy and celebration, as to celebrate the 20th anniversary of the establishment CECCM.
Graphic: The use of unique characteristics of the two countries in all aspects, such as the iconic landmark of Great Wall of China – Petronas Twin Towers, the national treasure Panda – Hornbill, the national flower Peony – Hibiscus. Both reflect the vividness and delicacy of the characteristic elements of the two countries, showing the close integration of the two countries, implying that China and Malaysia are not only best partner but friend as well.
【Concept of Slogan】
“China-Malaysia business approaching future together”
The slogan of “China-Malaysia business” brings out the message of CECCM has actively gathered China enterprises in Malaysia for the past 20 years while “approaching future together” gives us the hope that the two countries will work together to carry out close and mutually beneficial cooperation.
This year, CECCM will be committed to carrying out a series of activities for the 20th anniversary celebration, to create opportunities together. CECCM hopes that all members will fully support the coming 20th anniversary series activities. Let us look forward and to strive to make beneficial contributions to the economic and trade development of China and Malaysia.
