On 25 January, the 2025 “Happy Chinese New Year” Global Launch Ceremony and Gala was held in Kuala Lumpur, attracting guests from both China and Malaysia, as well as the international community, to celebrate the event. More than 50 representatives from China Enterprises Chamber of Commerce in Malaysia (CECCM) attended the event and witnessed the international cultural exchange ceremony together with distinguished guests from all walks of life.
Malaysian Prime Minister Dato’ Seri Anwar bin Ibrahim, China’s Minister of Culture and Tourism Sun Yeli, and Malaysian Minister of Tourism, Arts and Culture Dato’ Seri Tiong King Sing delivered speeches in which they acknowledged the importance of the Global Launch Ceremony in promoting cultural exchanges between China and Malaysia and deepening the friendship between the two countries. Mr Ernesto Ottone, Assistant Director General for Culture of UNESCO also delivered a message via video. The Deputy Prime Minister of Malaysia, Dato’ Seri Ahmad Zahid, Yang di-Pertua Dewan Rakyat, Tan Sri Johari, and the Chinese Ambassador to Malaysia, H.E. Ouyang Yujing, were among the dignitaries present to witness this cultural feast.
The “Happy Chinese New Year” celebrations worldwide, organized by the Chinese Ministry of Culture and Tourism, have been held annually for 25 consecutive years. 2025 will mark the first Spring Festival after the successful bid for the heritage. This year, artists from China, Malaysia, Britain, France, the United States, New Zealand, Egypt, Cambodia, Kazakhstan, and other countries collaborated in performances, fully showcasing the cultural essence of the Chinese New Year (Spring Festival) and creating a festive atmosphere of global celebration.
As an important bridge between China and Malaysia in terms of economic and trade co-operation as well as cultural exchanges, CECCM has always been actively involved in activities that promote cultural exchange between the two countries. In the future, CECCM will continue to play its role as a platform to promote in-depth co-operation between Chinese and Malaysian enterprises in the areas of culture, economy and trade, and to help the friendly relations between the two countries move to a higher level.
